![]() While raster graphics are popular, it's vital to note that due to their pixel-based structure, they tend to be grainy or blurry when resized or enlarged. Some of the most common raster formats include: In most cases, these pixels are square-shaped, regularly spaced, and each one carries a specific shade, which contributes to the vivid and detailed appearance of the image. Also known as a bitmap, a raster image is a graphic made up of thousands or even millions of colored dots known as pixels. This includes B&W (black and white), RGB (red, green, blue – used mainly online), CMYK (cyan, magenta, yellow and black – used mainly in print) and PMS (pantone mixing system for standard industry colors and exact color matching).If you use the internet every day, then you encounter raster graphics daily. For both the vector and the raster files, you’re going to want multiple color options in case you need them. This is the universal raster version of your file(s), which can be used on your website or other online outlets. You should always know which fonts were used to create your logo, as they can be used for additional brand components. Unlike raster files, you probably won’t be able to open these on your computer, but these files are what your designer and/or printer will request, mainly for print materials. These are the original files used to create your logo. When you work with a graphic designer to create your logo and your brand, you should always request the following: Your logo arsenal should contain both raster and vector graphic formats. Your Logo Arsenal – Raster + Vector Graphics ![]() A great logo should have a clean look so that’s it’s instantly recognizable to your target market. Now, this shouldn’t matter too much when it comes to your logo. ![]() However, vector graphics can be slightly limiting when it comes to level of detail. Unlike raster graphics, vector graphics are not resolution dependent, so the image never looks pixelated, regardless of size.įor this reason, your logo should be designed in vector format. This means the same vector image can be scaled down to the size of the head of a pin, or blown up to billboard-size without losing resolution. Vector Graphics: Flexible FormatĪ vector graphic is composed of mathematically drawn lines, points and fills. The term DPI is a measurement of print resolution, as opposed to PPI, which is used to describe screen resolution.Īn image looks “pixelated” when the image is below the required PPI or DPI for optimal resolution. Not to worry – one dot per inch is the same as one pixel per inch. You may have also heard the term DPI, which means dots per inch. Websites are 72 pixels per inch (or PPI), whereas newspapers are around 200 PPI and magazines are at least 300 PPI. The higher the number of pixels per inch, the higher the resolution of the image. Raster graphics are resolution dependent. Together, these tiny squares (or pixels) of color create an image, such as your logo. A pixelated file consists of a number of little grid squares filled with color. Why? Because when it comes to your logo, you should be sure you receive the appropriate formats from your graphic designer so you have the flexibility to use your logo when and where you want to! Raster Graphics: Pixel PerfectĪ pixelated image is called a raster graphic. As a small business owner, it’s important to have a general knowledge of these terms. ![]() ![]() Vector and raster are two terms you’ve probably heard before, and if you’re not a graphic designer, you might not be 100% clear on the difference between the two. After all, your logo is an instantly recognizable snapshot of your brand and your business! You always want your logo to look stellar, both in print and online. ![]()
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